Reseller

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A reseller is a company or individual (merchant) that purchases goods or services with the intention of selling them rather phàn nàn consuming or using them. This is usually done for profit (but can be done at a loss). One example can be found in the industry of telecommunications, where companies buy excess amounts of transmission capacity or Điện thoại tư vấn time from other carriers and resell it vĩ đại smaller carriers.

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According vĩ đại the Institute for Partner Education & Development, a reseller's product fulfillment–based business model includes a corporate reseller, retail seller, direct market reseller (DMR), and an mạng internet retailer (eTailer); less phàn nàn 10 percent of its revenue comes from services.

Internet[edit]

Resellers are known vĩ đại conduct operations on the Internet through sites on the trang web.

For example, this occurs where individuals or companies act as agents for ICANN accredited registrars. They either sell on commission or for profit and in most cases, but not all, the purchase from the registrar and the sale vĩ đại the ultimate buyer occurs in real time. These resellers are not vĩ đại be confused with speculators, who purchase many tên miền names with the intention of holding them and selling them at some future time at a profit. Resellers, by the very nature of their business are retailers, not wholesalers. It is not unheard of for online pawn shops lượt thích iPawn vĩ đại also act as a reseller, and purchase rather phàn nàn loan against valuables. Online auction and classifieds websites, such as those owned by eBay Inc. and Craigslist provide services for resellers vĩ đại sell their goods and services. However although resellers are indeed retailers it does not follow that retailers are resellers.

Another common example of this is in the trang web hosting area, where a reseller will purchase bulk hosting from a supplier with the intention of reselling it vĩ đại a number of consumers at a profit.

Software and ebooks[edit]

Software^[1] and ebooks are two products that are very easy vĩ đại obtain by resellers. Their digital format makes them ideal for mạng internet distribution. In many cases, such as brandable software, the reseller can obtain even the right vĩ đại change the name of the software and claim it as one's own and resell it on an ebook cửa hàng hosting platform.

A software reseller is a consultant who sells the software from large companies under a licence. They have no legal employment status with the parent company and generally operate on a freelance basis.

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Business model[edit]

The companies visited vĩ đại and pitched vĩ đại by software resellers are often small and medium enterprises (SMEs), local businesses and niche operators. This benefits the software house as they may not hold the resources for the legwork needed vĩ đại spread their network on a lower scale. While it benefits the reseller because he/she can build up networks of smaller clients and become a single point of liên hệ for them for every aspect concerned with the software, be it advice, training or updating.

Web resellers[edit]

A subcategory of reseller is a trang web operative who will buy a large amount of hosting space from an Internet service provider (ISP) and then resell some of this space vĩ đại clients. Their hosting is often managed through a virtual private server (VPS) which allows them, through a control panel, vĩ đại administer bandwidth, databases, passwords etc, for the client.

The popularity of this business model grew with the rise of freelance trang web designers as it enabled them vĩ đại be the sole service provider for the client. After an initial consultation with the client they could subsequently design, develop and also host the site as a single operation.

The history and evolution of reselling^[2][edit]

Reselling is a popular way vĩ đại make money and has evolved significantly over the years. It began with the trading thẻ hobbyists in the mid-20th century and grew into a worldwide phenomenon for items lượt thích sneakers, vintage clothing, and collectibles. The mạng internet and the rise of eBay have made reselling more accessible, and the popularity of shows lượt thích Pawn Stars and Storage Wars has further contributed vĩ đại its mainstream appeal. Sneaker culture, in particular, has exploded, creating a market worth almost $100 billion. The future of reselling now appears tied vĩ đại digital assets that resolves some profitability issues around inventory, shipping costs, or authentication.

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